FOX is the general entertainment channel dedicated to the best television series. Built on top of US product and some local productions, its brand lens is “smart entertainment with an edge”. Targeting a keen and demanding audience, the channel was originally launched in Latin America in 1993. It features a top quality schedule with headlines ranging from the most recent and innovative series to classic big hits. The genre offering is all encompassing and varied by style. Genres include comedy, drama, science fiction, action, animation and reality. Shows such as The Simpsons, Family Guy, 24, Flash Forward, House, Bones, Lie To Me have helped FOX become one of the “must have” basic channels for platforms in various markets all around the world.